his Nissan dealership was erected to symbolize the company’s shift to a new Retail Environmental Design Initiative. The original building was reinvented to match this new idea. The concept design for this facility represents practical, state-of-the-art automotive retailing practices and includes new approaches that are a unique expression of the Nissan brand. These designs have been developed through interaction with dealers, benchmarked against the competition and designed to the highest degree to satisfy customers.
The result is Busam Nissan’s Dealership Facility and Sign Program a flexible, affordable, and functional strategy that is an innovative and authentic presentation of the new Nissan. The entirety of this product is indicative of branding elements used to facilitate a successful layout.